An imaginative guy who turned up badly. I sell ideas and concepts to brands. I'm in advertising. I was working for a long time in an international digital communication agency, before I recently co-founded my own company: Capsule Circus.

It's the common denominator between my daytime tie and my evening tee shirt, unless it's the contrary. It's my inked cashmere, the thing I'm never tired of wearing.

It's infinity within the reach of poodles. It's a way for me to break free from the notions of time, it's direct, and it's a renewal in my life. Through my tattoos, I try to bring some constancy to my moods and to my state of mind. Not to forget a certain sense of aesthetics.

I keep on doing what I like, developing Capsule Circus with my associate Sara Ferhi. We just got closer to Elegangz, which is an artistic creative agency, to imagine even crazier stuff. I go on vacation to New York City at the end of the month to get a new tattoo done by Dan Santoro, at the Smith Street Tattoo Parlour, and for the rest I'm crossing my fingers for the movie 2012 to go from the "drama" category to the "comedy" one.